Nowadays, more and more companies are using social media, for example in promoting their products. However, the prime communication tool among companies, both with customers and among employees, remains the email. Manager of large companies receive 200 mails per day, of which 18% consists of spam. Therefore, managers spend between five and twenty hours a week reading and writing emails.
Atos Origin, an international IT services company, wants to change this current business situation. According to Thierry Breton, CEO and chairman of Atos Origin, the volume of emails that have been sent and received is unsustainable for business while online social networking is now more popular than email and search. Atos Origin sets out its ambition to be a zero email company within three years. Email is replaced by new forms of communication and cooperation such as social media. William Rice, developer and consultant at Atos Origin social business solutions, says that messaging via LinkedIn and information sharing through platforms such as Microsoft Sharepoint are alternatives for collaboration without the use of email. According to Rice, personalized portals will be arise in future where people can label, tag, link, archive and share their own information. An example is OpenID. This is a central platform where various online services such as Facebook, LinkedIn and Twitter can be linked.
William Rice: “The biggest barrier in the transition to a free email environment is the culture change. It is just a matter of getting used to it.”
Geen opmerkingen:
Een reactie posten